Workshop Round 1 (11:15-12:15)
True Pricing in research & education
With: Sjoukje Goldman, senior lecturer and researcher Sustainable Marketing, Hogeschool van Amsterdam &Â Claire van den Broek, managing director True Price
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What happens when you show the real price of a product, including social and environmental costs? In this interactive workshop you will be introduced to True Pricing and its impact in practice. We share results of research at the HvA Business Campus, where students, employees and visitors could choose between the market price and the True Price. In addition, we show how True Price is now embedded in education at the programs Commercial Economics and Finance & Accounting. You will get plenty of inspiration to apply True Pricing in your education..Â
Leveraging interdisciplinary connection for current, organized and affordable part-time economics education
With: Bas Jansen, Education Manager Domain Economics, Saxion Part-time School
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How do you make part-time education current, organized and affordable - within a domain-wide vision that fits the institution and region? In this working session Saxion shares how they strengthen part-time education by bringing students from different programs together in one class, with joint professional products that connect to their own practice. This offers plenty of opportunities, but also the necessary challenges for students, teachers and the organization.Â
Together we explore these challenges as well as the solutions already found in practice. Think and talk with us about how to future-proof part-time education in the economic field.
Dare to Think! - Transformative Ethics Education
With: Kim Meijer, Associate lecturer in Business Ethics, HAN
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What makes ethics education in hbo effective? Drawing from the vision of transformative ethics education of Kim Meijer, associate professor of business ethics at HAN, we will discuss what good ethics education in higher education should be and what it should do: namely, shaping students into professionals who understand themselves as free to choose and responsible to do the right thing. Transformative ethics education helps students not only in their role as professionals, but also as citizens making valuable contributions to our society.
All-of-value proposition
With: Matthias Olthaar, lecturer in Green Economics, NHL Stenden
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Entrepreneurs are the driving force of the economy. At the heart of their activities is the creation of value. But what value and for whom? In this session, we look at economics and business from a new perspective: one that reveals shifts in goals and means. This creates a different perspective on what entrepreneurship means and what role students in vocational education can play in it.Â
Central to this is the question of the All-of-value proposition: how can students and entrepreneurs contribute to a prosperous world from what really appeals to and motivates them?Â
Dealing with resistances to sustainability
With: Fred de Jong, associate lecturer Sustainable Finance & Tax, HAN
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What resistances to sustainability do we experience as professionals? We will discuss that during this session using an interactive working format. We will work with ways to better understand those resistances, so that we can turn those resistances into a more positive attitude towards sustainability.Â
Breaking education layers for a humane economy
With: Dianne de Fijter, program coordinator Leadership for the Circular Transition, Danielle Twardy, associate professor Creative and Circular Entrepreneurship, Zuyd University of Applied Sciences and Menno Wierdsma, practor Sustainable Thinking and Doing, Firda
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How do we break through education layers for a humane economy? The differences between educational levels are increasingly forming a social divide in the Netherlands, visible in health, sustainable behavior and life chances. At the same time, for the great sustainable transitions, we need everyone: practical and theoretically educated people who can cooperate across educational and organizational boundaries.
In this session, we'll show you how. During the National Hackathon Circular Economy and the Week of the Region, we bring together students from college, university and university in mixed teams working on real circular issues from organizations like NS, H&M, Bol and Frisius MC. Discover how this cross-education collaboration not only leads to innovative solutions, but also to new understanding and connection between students, teachers and the field.
What do we train our students to do?
With: Merlijn Koch, Lecturer-researcher Economics as a Commodity, Avans University of Applied Sciences
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What future are we actually preparing our students for? In this session, we explore how we can help students imagine futures that connect, give hope and provide direction. Futures in which they envision a good life for themselves while engaged in working toward a better world.Central to this session is Futures Consciousness: the ability to explore, imagine and use the future to act differently now.Â
With short thought experiments and visualizations, we will explore what future thinking can mean in economics education and how we can nurture it in our classes and ourselves.Â
Workshop Round 2 (13:45-14:45)
Lessons from the mhbo management program
With: Karin Ruigrok, program director Zwolse Koers & Chairman Platform Education for Professionals domain Business Media and Law, Windesheim University of Applied Sciences and Kirsten Slot-Lim, education manager College Economics & Entrepreneurship, Deltion
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How do you organize a continuous learning route in which MBO and HBO education seamlessly connect? What does this mean for educational development, testing and student guidance? In this workshop, Windesheim, Deltion and Landstede will share their experiences with the MBO management track: an innovative collaboration in which students can move smoothly on to higher education. After a brief introduction, you and colleagues from across the country will discuss the organizational, didactic and social aspects of this type of pathway. Be inspired and contribute ideas on how to strengthen the bridge between college and university.
Steward-Ownership: Future Companies
With: Marlon van den Boom-Burgerhof, lecturer-researcher Unthinkable Marketing, Avans University of Applied Sciences and Manon van Bortel, lecturer-researcher, lectorate Family Businesses, Windesheim University of Applied Sciences together with We Are Stewards
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More and more companies are choosing steward-ownership, a form of business that allows them to be sustainable and socially responsible. Think Patagonia, Zeiss and Bosch. But what exactly does this mean and how does this form of ownership contribute to a fair and sustainable economy?Â
In this workshop, we will explore these questions and show how steward-ownership is already being applied in Higher Economic Education.Â
De-growth as a business model: utopia or reality?
With: Felix van Hoften, lecturer-researcher Ecological Economics, Rotterdam University of Applied Sciences & Jonneke de Koning, lecturer-researcher Unthinkable Marketing, Avans University of Applied Sciences
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What does degrowth or postgrowth for businesses? In this interactive session, we identify the core principles of degrowth/postgrowth and their relevance in today's economy. We then translate this to business: what conditions must an organization meet to be truly degrowth/postgrowth?Â
We discuss several innovative business models - such as steward ownership - and explore together whether and how they align with the core principles of degrowth/postgrowth.Â
Applied broad welfare in economics education
With: Robin Philips, researcher Knowledge Center Applied Broad Prosperity, Hogeschool Leiden
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How do we teach economics students to think from a perspective of broad prosperity - paying attention to interdisciplinarity and this focus to look at social issues holistically and in context? Â
In this workshop we explore together the added value of broad prosperity for economics education. We start with a brief explanation and experiences from the Knowledge Center Applied Broad Prosperity of Hogeschool Leiden. Then, using storytelling and campfire sessions, we explore three key questions:Â
- How can broad prosperity broaden and deepen economics education?
- What is needed to structurally embed broad welfare in education?Â
- How does it tie in with other themes and initiatives, such as sustainability and the circular economy? Â
Together we think about concrete actions to make broad welfare a permanent part of economics education.Â
Ethics workshop 'The Lifetimer'
With: Verena Schulze Greiving, lecturer-researcher Ethics & Technology and Applied Nanotechnology, Saxion University of Applied Sciences
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How do you make students really feel what technological innovation does to a society? In this interactive session, you will experience for yourself how technological innovation can cause societal dilemmas. Through an edu-LARP (educational Live Action Roleplay) you will play a scene from The Lifetimer, a fictional world in which technology that predicts life expectancy leads to societal dichotomies and ethical dilemmas.Â
Experience how this format challenges students to think about technology, economic gains and growth, values and responsibility from different perspectives. Upon completion, you will gain insight into how you can apply this work form in your own teaching practice, even without role-playing experience. Do you dare to bring ethical impact to life in the classroom?
New lessons for a new economy - family businesses for broad prosperity
With: Erik Veldhuizen, associate lecturer Family Businesses, Windesheim University of Applied Sciences
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Family businesses are the beating heart of Dutch small and medium-sized enterprises and play a crucial role in our economy and society, but their contribution to broad prosperity often remains underexposed. With their choices, family businesses make a daily difference in their environment. Think of good employment practices, sustainable entrepreneurship or regional initiatives.Â
Yet they also run into questions. How do you keep balance between business and family? How do you pass on leadership? These and many other topics are covered in our new teaching materials. During this session you can view the materials and talk with the developers about how you can use them in your education.