Article by Lans Bovenberg in ESB. In the article, Bovenberg argues that over the past 15 years, students in upper secondary schools have learned to think economically by applying a limited number of concepts in many different contexts. Now that subject renewal is underway, he asks how this approach can be improved. According to Bovenberg, students' motivation and understanding can be enhanced by applying the economic lens to students' own lives. He also argues for more attention to the connection between economic concepts and a greater role for relational models of behavior.